Oleana believes that dreams are energy.
Oleana was founded in 1992, with the aim of creating new jobs in Norway’s textile industry at a time when there was a growing trend to outsource textile production. After all, Norway had the expertise, the manpower, the buildings, the machinery, AND the wool, needed to produce knitwear.
Space was rented in buildings owned by another knitwear manufacturer in Espeland, outside Bergen on the west coast of Norway, and one year later, Solveig Hisdal joined the team as designer.
Over the years Oleana has become known around the world for their beautifully made, colourful designs. Norwegian wool has been replaced by Peruvian alpaca, and a Merino-silk blend that is spun in Italy.
Oleana has a strong ethical philosophy that the world needs less, but more beautiful clothes. The knitwear takes time to make, and the well-being of those working in productions is a priority. You can learn more by seeing this film that was made for the 15th anniversary of the company.
This year, 20 years after its founding, Oleana moved into a new factory in a building with a textile history from 1845 located in Ytre Arna on the Sør fjord still close to Bergen. Dreams have been realized, and new dreams are taking form.
Oleana is still owned by the original three founders, and have been joined by a second generation family member. You are invited to follow Oleana on Facebook.
People all over the world are becoming more aware of what they buy. By considering the choices we have when we shop, we can share in taking care of our planet. Clothes made from natural fibres,- like wool and silk,- are good environmental choices.
Oleana’s designer, Solvej Hisdal has an extraordinary colour sense. Her inspiration comes from designs found in museums, ancient buildings, and textiles from around the world. Pattern knows no borders and brings cultures together.
Knitting is carried out on ultra-modern hi-tech machines. Linking and sewing is done with a keen eye, and by skilled hands. Part of Oleana’s identity and status comes from being at the cutting edge between industry and fine craft.
Today Oleana has a staff of 70. Half the production is sold to countries outside Norway. Oleana has won many awards for design and entrepreneurship.
It is becoming more important for us to buy clothing that is produced in a responsible manner. We can no longer accept the humiliating circumstances that many women and children work under in order to produce inexpensive textile products.
Oleana’s ambition is to make beautiful, quality clothes that people will enjoy wearing for many years.